Introduction of Oreign Realt
It's an comprehensive CRM tool designed specifically for the real estate industry.
• 5 min read
Introduction
Oreign Realt is a comprehensive CRM tool designed specifically for the real estate industry, aiming to streamline client relationship management, enhance sales processes, and support sustainability practices.
Problem Statement
Real estate professionals, including agents, brokers, and property management firms, face significant challenges in managing Leads and Opportunities, Client relationships, automating tasks, and integrating sustainable practices into their operations. They need an integrated CRM tool that simplifies these processes, supports energy-efficient retrofits, and ensures a user-friendly experience. Propflo addresses these needs by providing a robust, user-centric CRM solution tailored to the real estate industry.
Target Audience:
Primary & Secondary Users
✨ Real Estate Sales - CRM
✨ Real Estate Buyers
✨ Real Estate Brokers
✨ Real Estate Builders/Developers
✨ Property Management Firms
By focusing on these user groups, Oreign Realt can effectively address the specific needs and challenges of its target audience, ensuring a user-centered design approach that enhances user satisfaction and engagement.
The Process & Research
Methods Used::
User-Centered Design Approach:
Oreign Realt is focused on iterative development and collaboration to quickly deliver a user-centric solution. The process emphasized flexibility, continuous feedback, and incremental improvements to meet the evolving needs of admin users.
"It's not just about features. It's about crafting experiences that connect on a deeper, emotional level."
User Personas
By putting yourself in the user's shoes, you ensure the digital product addresses their challenges, preferences, and aspirations, leading to a more user-centric and successful outcome.
Visual Design
Guidelines and Tools:
Key UI Screens
Sales - Mobile App
Customer App:
Web and Mobile Applications::
✨ Dashboard: Organized layout with key metrics.
✨ Navigation: Sidebar for web, bottom navigation for mobile.
✨ Forms and Inputs: Consistent styling and intuitive layouts.
✨ Buttons and CTAs: Followed the Tailwind design system with Implementation of Our Branding
Customer Portal and Apps::
✨ Homepage: Engaging layout with quick access to essential features.
✨ Property Listings: Options for grid or list views, prominent display of images and information.
✨ Account Management: Straightforward interface for managing personal information.
Impact and User Feedback:
User Satisfaction
✨ Users have expressed high satisfaction with Propflo’s design and usability.
✨ Positive feedback highlights the tool's appealing design and seamless user experience..
Business Outcomes:
✨ With over 50 active users, Propflo’s UX design is considered a key factor in its success.
✨ The user-centered design approach has led to a tool that effectively meets the needs of its diverse user base.
Conclusion:
Propflo's success is a testament to the power of a user-centered design approach, leveraging comprehensive user research, prototyping, usability testing, and consistent visual design principles. The result is a CRM tool that not only looks good but also provides a seamless and efficient user experience for real estate professionals and sustainability-focused businesses.
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